What metrics measure digital marketing success?

Certain crucial metrics that measure the effectiveness and effect of online campaigns can be utilized to assess the success of initiatives in digital marketing. The above metrics cover a wide spectrum of topics, including conversion rates, return on investment, and satisfaction with the product. Click-through rate (the click-through rate), indicating the ratio of users who click on a link or advertisement to the overall number of users who view it, conversion rate (which evaluates the percentage of viewers who complete what they want to do such as making a purchase or filling out a form), and cost per acquisition (CPA), which decides the average cost incurred to acquire a new customer, are a few of the key metrics. By comparing the revenue that is received with the total investment made in the digital marketing effort, return on investment, or ROI for short, assesses the financial success of such attempts.