Top 10 Account Contributions in Software Product Engineering: How Global and Indian ESPs Approach Cl

The contribution of key accounts is central to the growth of both global and Indian ESPs in the software product engineering industry. While global ESPs are generally focused on attracting new clients by leveraging new technologies and offering innovative solutions, Indian ESPs take a more relationship-centric approach, concentrating on strengthening the bonds with their existing clients. This difference in approach shapes the way both types of ESPs contribute to their business models. Global ESPs typically experience rapid growth, while Indian ESPs often benefit from strong, long-term partnerships with their clients, ensuring a stable revenue stream.