Many metaverse news stories, supply chain issues, and privacy changes have occurred in recent years. Although retail eCommerce sales worldwide have risen by trillions, experts believe the trend will continue. It has become more convenient and easy for consumers to shop digitally than ever before, as the pandemic has forced more people to turn to online stores for their necessities.
The following will help e-commerce players increase engagement, convert traffic into sales, and grow their bottom line.
Gather first-party data: While Google aims to protect customer data and privacy, marketers will lose access to customer behavior data due to removing third-party cookies from Chrome. Consequently, audience targeting will only be possible, decreasing ad effectiveness. In 2023, you should focus on gathering first-party data if needed. Offering discounts, exclusive content, or conducting surveys and quizzes are other ways to help you get started. Gated reports can be used to collect users' email addresses.