Google’s E-A-T Guide for Better Online Marketing

In the big world of online marketing, being visible online is super important for brands to succeed. Understanding Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines is like having a map to guide you through the digital jungle. E-A-T is not just some fancy idea; it’s like the foundation that builds trust online. Knowing how to use E-A-T can help you do well in digital marketing. This guide breaks down what E-A-T is all about, why it matters, and gives you some tips on how to use it if you’re a digital marketer.