Creating Magical Moments with Handcrafted Wooden Doll House by Barnshenn

Review the scenario below. Then complete the step-by-step instructions.

As a Digital Mareketor for an online bedding and home goods store, you're helping to create customer personas for an upcoming campaign. Your Team has collected customer data for their target audienceusing market research, analytics, and survey questions.

When customers were asked what they cared about most when purchasing bedding online, your team noticed certain trends in the response. Themajority of customers were concerned either with the coist of variety of the bedding available. Your team has already befun to create personas that reflecteach of these groups: