Basket-Based Pricing: Unlocking Profits Through Smart Product Pairing

Ever wondered: “How can I get customers to add just one more item to their carts?” The answer lies in basket-based pricing—a pricing strategy that can turn casual shoppers into loyal, high-spending customers.

For example a customer buys a loaf of bread, and you offer them a discount on butter or jam. It's simple yet incredibly effective. This isn’t just a random deal; it’s basket-based pricing, a strategy built on understanding what your customers want and delivering it in the most compelling way possible. Let’s dive into how this strategy can work for you and boost your profits.